Pre thinking

Have you ever felt that you were growing stale and maybe even experiencing burn out. That happened to Matt Cutts. As a remedy,  he  decided to follow in the the suggestion of the  American philosopher, Morgan Spurlock, and try something new for 30 days. You might recall that Spurlock was the dubious star of the cult classic “Supersize Me”. Like Spurlock, Matt get’s more than what he bargained for!

Why you should listen

Matt Cutts works at Google, specializing in search optimization. He’s a friendly and public face for helping webmasters understand how Google’s search actually works, making videos that answer questions about SEO. He also wrote the first version of SafeSearch, Google’s family filter.  This talk is a good one for a person who has ever asked the question, “Is this all there is?”.

Who is he

Matt Cutts received  his Bachelor’s degree in computer science and mathematics from the University of Kentucky and a Master of Science degree from the University of North Carolina at Chapel Hill.

Matt is one of the co-inventors of software related to search engines and web spam.

In July 2014, he made  a statement  that he was going to take a few months of leave to spend more time with his family and try new things, including a half ironman race.[ Upon joining Google Matt agreed with his wife to work for 4–5 years and then spend a period of time together. Fifteen years later, Matt made the decision to do so.

Discussion questions

  1. What is the 30-day challenge? How did it change the life of Matt Cutts?
  2. What could you do as a 30-day challenge? What would you have to do to accomplish it.
  3. Try your 30-day challenge and present the results.

Try something new for 30 days with Matt Cutts

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