Treasure believes that today’s world is inflicting on us unsafe living just by the sounds that we hear on a day-to-day basis. People are suffering anxiety, stress and hearing loss, sleep disturbance and perhaps even premature death. He has some ideas for dealing with this problem in a way that will enhance our health.

Why you should listen:

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses — offices, retailers, hotels — on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Who is he:

In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters. Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters. He says birdsong is a sound which most people find reassuring. There is a reason for that. Over hundreds of thousands of years we’ve learned that when the birds are singing, things are safe. It’s when they stop you need to be worried.


  1. What do the Hindus say about sound?
  1. From the least sound we can perceive to the loudest is A) 10 million times greater, B) 1 billion times greater, C) 1 trillion times greater or D) 10 trillion times greater.
  1. According to Treasure there are two different types of listening ___________,often used by men, and __________, often preferred by women.
  1. What is schizophonia?
  1. What is NIHD? Who seems to be most affected?
  1. Treasure says that we should seek out WWB. What do these initials stand for?

Shh! Sound in 8 steps with Julian Treasure


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