How did this couple go from developing a web site that they refer to as “literate smut” to one devoted to parenting? Note that they present 4 taboos – as you watch, can you think of others?

Why you should listen

Alisa Volkman co-founded Babble with her husband, Rufus Griscom, in December 2006, and has spent the past four years growing the site to attract more than 4 million parents a month. As VP of Sales Strategy and Brand Development, Volkman oversees design, influences product development, and creates and sells custom ad programs.

Griscom serves as Babble’s CEO. He was co-founder of the path breaking in 1997, as the website’s founding editor and CEO. In the decade that followed, Griscom grew Nerve Media into a profitable website and online dating business, in the process spinning off Spring Street Networks. He serves as an advisor to several New York-based internet companies. Volkman and Griscom have three sons, Declan, Grey and the brand-new Rye. publishers Rufus Griscom and Alisa Volkman, in a lively tag-team, expose 4 facts that parents never, ever admit — and why they should. Funny and honest, for parents and nonparents alike.

Who are they

Rufus Griscom and Alisa Volkman co-founded Babble, a website for parents. He’s the CEO, she’s the VP of sales strategy and brand development, and they have three sons.

Discussion Questions

  1. What are the four taboo areas?
  2. Describe the practice that takes place in Southern India called Jholabahri.
  3. How does having a child affect one’s state of happiness?
  4. Describe how the speaker was helped by Dan Gilbert (if you are not yet familiar with Dan Gilbert take a moment to research one of his talks on
  5. How do we have trade security and safety for happiness and transcended moments?
  6. Consider the Europe-Nepal analogy, have you ever started out one place and ended at another? What was your reaction and how did it change your understanding of the situation?




Let’s Talk Parenting Taboos with Alisa Volkman


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