We all have a voice that we rely on every day, but many of us speak believing that we are not being attended to by our listeners. Treasure has some strategies to help us speak so that people want to listen. He starts with the don’ts and moves on to the dos, and then to some voice exercises. See if you agree with his strategies to help further your career.

Why you should listen:

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses — offices, retailers, hotels — on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, and acquisitive?

Who is he:

Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day write-up of TEDGlobal 2009). In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters.


  1. Identify the seven deadly sins of speaking in any order.
  1. We have all had the experience of watching someone listen avidly to gossip. Why does Treasure say it harms listening?
  1. Treasure says that just avoiding the seven listening barriers is not enough He has a mnemonic “hail” that are things to do. What does “hail” stand for?
  1. What is the difference between honesty and authenticity?
  1. What does Treasure mean by “love” in his context?
  1. Treasure suggests that some simple voice exercises can help before an important speaking event. Describe two of them.

How to speak so that people want to listen with Julian Treasure


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