Many of us have a social media presence — a virtual personality made up of status updates, tweets and connections, stored in the cloud. Adam Ostrow asks a big question: What happens to that personality after you’ve died? Could it … live on?

Why you should listen:

Since joining Mashable in 2007, Ostrow has contributed more than 2,500 articles, and under his leadership the site’s audience has grown more than tenfold to 13 million unique visitors per month, with more than 3.6 million followers across social media sites as of June 2011.

Ostrow has been frequently quoted by numerous mainstream media outlets including The New York Times, The Wall Street Journal, The Washington Post, USA Today and The Times of London among others. He is a frequent guest on CNN, Bloomberg and NPR.

Who is he:

According to Wikipedia, “ Adam Ostrow is an American businessman, writer and speaker who serves as the Chief Strategy Officer at Mashable. He was hired by Pete Cashmore as online news site’s first Editor in Chief in 2007 and has contributed more than 2,500 articles to the site on topics including social media, technology and marketing trends.

During his time at Mashable, Ostrow also spoke at numerous industry events and conferences, including the Cannes Lions, SXSW, Consumer Electronics Show and Digitas NewFront. His work at the site also included introducing Mashable’s video program and the Mashable Publisher Platform”


  1. What evidence does Paul presents to support the claim that learning begins before birth?
  1. What does the term fetal origins mean?
  1. Rousseau called the newborn a blank slate (tabula rosa) – does current science support this theory?
  1. Discuss the research on story recognition, language, and food preferences.
  1. Do some research on the Mozart effect. Is there research evidence to support some of the claims that have been made (by people other than Paul) about the effect on prenatal development?
  1. Discuss the effect of prenatal trauma (“Hunger Winter” and 9/11) on postnatal development.

After your final status update with Adam Ostrow



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